I design engaging and intentional digital solutions for every type of human.
With empathy at the forefront of my experiences, I enjoy bridging the gap between functional and beautiful.
Process
Empathize
This is where questions are asked, audits are performed, preferences are highlighted, competitors are reviewed, and pain-points are discovered.
Align
A melting pot of perspectives, KPIs, program goals and user goals. Where it all comes together, and all parties have an understanding of the path forward.
Design
The stage where ideas and solutions become less about words, and more about a tangible, visual representation of the agreed upon goals and desires.
Validate
What’s the point if your users don’t mesh with the experience? This stage is all about testing- it provides transparency and direction to confirm or continue iterating.
Experience
Cedars-Sinai
Senior UX/UI Designer | 2023 - (current)
Leads UX/UI design efforts for digital products/initiatives.
Presents design concepts and clearly articulate ideas to leaders, developers, and stakeholders.
Responsible for staying current with design trends and best practices, demonstrates out of the box thinking, and proactively levels up the skills of others and proactively level up the skills of others.
Possesses a high attention to detail and solves a range of design challenges with little to no guidance.
Creates a wide variety of UX/UI deliverables that fit the specific design challenge, including – whiteboard sketches, wireframes, and prototypes.
Assists in executing responsive designs that maximize the user's experience on desktop and mobile devices.
Conducts independent research and competitive analysis on multiple aspects of products and experiences from a UI, UX, and product perspective.
Creates and designs new experiences or design themes that evolve and define visual systems.
Frames design and user problems then translating insights into visual designs to serve customer needs
Creates process and user flows, wireframes, information architecture maps, journey maps, and interaction models, resulting in low to high fidelity prototypes.
Designs within existing standards to contribute to our internal design system, best practices, and guidelines and supporting the creation and shaping of a new design system.
Creates high fidelity design assets for acceptance, development, and delivery to market in partnership with technology colleagues.
Masters planning, conducting and synthesizing ethnographic studies and primary interviews with user/customers and major stakeholders.
Designs and builds the UX/UI flow, and creates and implements all UI assets across the content; this includes menus, front end, and in-experience interaction interface.
Perficient
Lead UX/UI Designer | 2019 - 2023
Research, ideate, design, present and communicate intent, best practices and thought processes behind digital solutions. Lead and collaborate with internal team members and external stakeholders to curate the right experience for each client’s business goals. Be a passionate, visual accessibility and inclusivity advocate for designs and experiences in an environment that doesn’t always allow time for it.
Clients I’ve worked with:
MedTouch - acquired by Perficient
Senior UX/UI Designer | 2015-2019
ZirMed
UI Designer | 2011-2015
Spry Media
Co-owner & Photographer, 2012-2014